A show-stopping car exhibition, for a select audience
Venue scouting and test drive + car show planning
Client request
A car show
Sesto Autoveicoli, a Milan-based official dealership for Audi, Volkswagen, and Volkswagen Commercial vehicles, reached out with a request. They wanted to stage a car show and test drive event, requiring a venue with generous parking that could accommodate the exhibition of three to five vehicles.
The Smart Eventi proposal
Spacious facility, finger food and music
After reviewing several options, we landed on the perfect venue. We selected a spacious and exclusive facility surrounded by a magnificent park: it had “old-town charm” and plenty of space for attendees to admire the vehicles being showcased. After a brief coffee break, guests divided into two groups. One group conducted test drives with the new cars while the other attended a training meeting led by a specialist, at the end of the first “shift”, the two groups swapped so that everyone could enjoy both experiences.. To wrap up, we provided a standing dinner featuringì finger food and a pasta show cooking, accompanied by musical performances from a talented saxophonist.
Achived results
Client's full approval
Unpredictable weather conditions did not dampen the event’s flare. All activities were tactfully taken indoors, except, of course, for the test drives. With the venue and our offered services meeting the client's full approval, our mission was resoundingly accomplished.
Beatrice Vesponi
Web APSP Specialist Sesto Autoveicoli S.p.a.Thank you Gloria for your professionalism and your assistance in organising this event. Although the weather worked against us, your help proved essential; the catering and venue were greatly appreciated.
Venue scouting and test drive + car show planning
Aims:
Finding the perfect venue for a car show and test-driving-event
