Press day for its customer Decathlon
Innovation Awards at Decathlon shop situated in Lissone.
Smart Eventi organised the 10- new products annual pricing 2016 and at the end they chose the winner.
The event, called Innovation Awards, was at Decathlon shop at Lissone, which was prepared for this occasion to host all the guests in the best possible way.
In fact we built a stage with lights and direction, as in the real awards ceremonies.
We organised a gala foyer to recreate the elegant and refined atmosphere typical of the award ceremonies and to transform the shop in a special location.
We've also put some corners where the chosen products had a dedicated area in which their best characteristics and why they arrived in final were explained, that was to involve the public and to make them aware of what they were seeing on the stage.
At the end of the event the best product has been elected and it was an inflatable matters, useful and practical for different situations.