October, 9th, 2017

First contest among Aveda's hair salons

First contest among Aveda's hair salons at Old Fashion club in Milan

We organised for our customer Aveda the first contest among the famous brand's hair salons and we chose Old Fashion club to host the event because it perfectly satisfied our customer's requests.

This was the first stop of a promotional tour and all the hair salons invited their customers and during the aperitif they challenge each other.

The main character of the contest were both Aveda's hair stylists and Texture Tonic, a new product that was launched on market. At the end of the aperitif we organised a fashion show where the models shown their hairstyle and the audience had the possibility of voting their favourite one.