Press day in store for Aveda
Press day
Customer Request
To launch the new line of Nutriplenish products, our loyal customer Aveda asked us to organize an event in their shop in via Fiori Chiari in Milan.
Smart Eventi proposal
We took care of setting up the store with the aim of representing the characteristics of the product itself: deep hydration and natural ingredients, especially for the presence of organic pomegranate.
We then set up the interior spaces with green and fresh elements, customized the shop window decals with themed graphics.
At the entrance to the shop we created a green photo booth with a floral frame where passers-by could have a photo taken by our hostesses with the polaroid and take the photo home as a souvenir. The hostess were dressed in pink as the color of the product and in addition to inviting passers-by to enter the store, they were giving discounts to buy Aveda news.
To complete the day we have proposed a catering service always on product theme: cotton candy to represent softness, biscuits with logo and lots of pomegranate!
Results
The day was a great success demonstrated by the high number of store visits and the increase in purchases, as well as greater knowledge of the Aveda product and brand.
Services:
Press day
Aims:
press day
product launch
set-up store
catering
hostess
