June 2014
Summer Snow in Milan with Smart Eventi
Technical staging
For the presentation of the Winter Season 2015, the prestigious French travel agency Club Med brought an unexpected snowfall to the centre of Milan.
The event drew the attention of journalists, invited guests at the press conference and curious tourists and passers-by alike, making for an unusual photo opportunity.
Smart Eventi devised and created the external design, with crisp white carpet covering the sidewalk and the windows on the outside of the agency in Via Larga.
Services:
Technical staging
Aims:
Coordinating a press conference and setting up an unusual installation in the centre of Milan.
