Creative seeding for Aveda
creative seeding for product launch
Customer Request
The difficult situation linked to the covid19 pandemic did not make it possible to organize many events including press days. Aveda, our customer, contact us for the need to present the new products to journalists and bloggers.
Smart Eventi proposal
We have thus created recycled cardboard boxes with dedicated graphics to send the new Botanical Repair hair line, 100% vegan, to the experts in the sector.
Inside the box, in addition to the products, we have included various branded gadgets: beach towel, brush and a cute air plant.
In addition to the construction of the boxes and their contents, we also took care of the management of all shipments in Italy.
Results
The customer was very satisfied with the original idea, so much so that he created various creative seedings with us throughout the year. In addition, the construction of these boxes helped to plant trees, which was much appreciated and shared by the values of the Aveda brand and the customer.
Services:
creative seeding for product launch
Aims:
creation, content and shipping of the box
creative idea
