Press day for Aveda
Press day to launch the new line against hair loss by Aveda.
Aveda company, which produces hair product 98% realised with natural ingredients, asked us to organise a press day to launch the new line against hair loss with a setting inspired to India and ayurveda, one of the most ancient systems of natural medicine.
We thought about creating an Indian souk market inside the location to remind of the products' ingredients, which are realised with spices, fruits and Oriental herbs.
We also managed the catering, that was in line with the theme of the event, and we offered to the guests finger food and drink realised with the same spices and fruits contained in the product, like curcuma, coconut and ginger.
During the event the journalists had the possibility of seeing and touching the natural ingredients which constitute the products of the brand, and they also assisted to a deepened explanation by an international guest of Aveda group.
For the entire report of the event click here
Services:
Press day to launch the new line against hair loss by Aveda.
Aims:
- Scouting location
- Setting
- Catering management
