Making “Waves” at the 2023 Milan Fashion Week
Fashion week venue scouting and technical, audio and lighting service
The customer request
Innovative fashon showcase
Our treasured client, fashion trailblazer Daniele Calcaterra, ignited yet another inventive collaboration as he sought our expertise in orchestrating his game-changing runway show for Milan Fashion Week, February 2023. Bursting with creative insights, we embraced this opportunity to amplify his iconic brand.
The Smart Eventi proposal
Post-industrial style in a former ice factory
When it came to showcasing Daniele Calcaterra's 'The Wave' collection at the 2023 Milan Fashion Week, there was a clear vision in emphasising the natural dynamism of forms. The location scouting for the Milan Fashion Week was precise, in order to bring his vision to life. Our dedicated team selected an ex-ice factory as the ideal venue. With its unmistakable post-industrial style, it aligned perfectly with the audacious tones of Calcaterra's collection. The juxtaposition of rugged industrial elements and high-fashion couture created a captivating atmosphere, allowing the audience toexperience a unique blend of art and fashion. Beyond curating the venue, our team also took care of the lighting, ensuring that every piece was illuminated seamlessly. Additionally, our technical services were top-notch, guaranteeing an impeccable fashion showcase.
Achieved results
New levels of excellence
Exceeding client expectations once again, Smart Eventi managed to reaffirm a collaborative relationship. Building on the trust placed in us, we navigated the project to new heights, securing an exclusive post-event interview, reaffirming the success of this amazing fashion show.
Services:
Fashion week venue scouting and technical, audio and lighting service
Aims:
Finding the ideal venue and organising a fashion show
