Holograms the protagonists of the event for Apparition
location scouting
The Customer Request
Location scouting for the launch of the new product of the Apparition company
Apparition is a start-up founded in 2021 by Phil Taylor, to bring the best holographic technology on the market to Italy, revolutionizing and improving the world of communication, events, conventions, and meetings.
We were contacted by the event manager Apparitions to support them in finding the right location for the launch event of their latest technological innovation and presentation to customers.
The Smart Eventi proposal
A modern, eccentric location in the center of Milan
After different proposals still in line with the needs of the event, the client decided to opt for an eccentric loft in the Garibaldi area, a contemporary art laboratory born in 2009 in the spaces of a former carpentry in the internal courtyard of a typical ringhiera house, today furnished by the Seletti brand, young and colorful and certainly able to provide the spaces necessary for testing the product.
Two test stations were set up, one where using a video camera, objects or people were filmed and then subsequently projected inside the holographic box positioned in the second station.
All are accompanied by background music and finger food aperitif.
Achieved Results
A location scouting that brought excellent results to the event
The client was able to bring the huge number of people to the event thanks to the strategic position of the location. In addition to having contributed to the success of the evening, for us at Smart Eventi it was possible to try a product that today represents the future, not too distant, in the world of events.
Services:
location scouting
Aims:
venue scouting
