The relationship between Smart Eventi and the designer Calcaterra is consolidated at MFW2022

location scouting; event organization

The Customer's Request

Organization of the fashion show at MFW in September 2022

The collaborative relationship with the stylist Daniele Calcaterra continues, returning to contact us for the organization of the fashion show scheduled for the September edition of Milan fashion week 2022, with the theme Into the wind - the shape of the wind.

The Smart Eventi proposal

Aesthetic alternation between the volumes of a historic location and the theme of the parade

As can be seen from the title of the SS23 collection, the designer has asked us to create a minimal setting in line with the simplicity and lightness of the materials used for the creation of the collection, alternating with the weights and volumes of the accessories.

Taking up the idea of this aesthetic alternation of volumes and dynamism, typical of the wind, we proposed to use the courtyard of a historic and elegant location in the center of Milan, a few steps from the Duomo Cathedral. A space that reveals itself, full of ornaments and colonnades, the perfect setting for the volatility and lightness of the wind. The space was completed by transparent chairs, minimal to contrast the majesty of the architecture.

Achieved results

Organizing a fashion show between fashion and evocative enchantments

The fashion show took place in full swing, managing to combine the two contrasting elements proposed by the stylist in the space and atmosphere, where particularly suggestive lights and music accompanied the models on this historic catwalk, confirming once again the relationship of loyalty with the stylist.