2nd - 3rd April 2025

The ideal venue to enhance the brand and welcome key customers

General event planning, venue rental, staff management, catering management, guest transportation, musical entertainment, technical services, logistics

The Client's Request

A unique space for Vero Moda’s collection and gala dinner

We received the brief to identify an exclusive venue to host a VIP event for Vero Moda’s most prestigious clients across Europe. This event required a multifunctional space with an outdoor area for the daytime presentation, suitable environments to showcase new collections, and capacity to accommodate 200 guests for a gala dinner with high-level musical entertainment and DJ sets.

Our Proposal

Historic frescoed residence: the perfect venue

Our proposal focused on a historic residence in the heart of Milan, decorated with magnificent frescoes: a strategic choice that perfectly addressed every single client requirement. This iconic space combined the charm of historic architecture with the modern functionality required for an event of such calibre. We integrated services from our trusted catering partner, specialists in high-end events, guaranteeing a bespoke culinary experience that reflected the brand's excellence. The venue offered the versatility needed for the event's dual function: product presentation during the day and evening gala dinner, with fluid spaces that allowed natural transition between the different phases of the event.

Achieved Results

Total success: 100% client satisfaction

Our approach allowed the client to experience the event as the protagonist, without logistical or organisational concerns. We managed every aspect of the event with meticulous precision, from the setup phase through to the end of the evening, guaranteeing a smooth and memorable experience for all 200 VIP guests present. The result was complete success that exceeded expectations.