A prestigious venue for The Balvenie experience
Venue scouting
The Client's Request
Intimate luxury venue for the Balvenie
We welcomed The Balvenie's request for an exclusive and refined venue, capable of hosting fifty select guests in an atmosphere of pure luxury. The objective was to create an intimate environment for an elegant dinner or a standing cocktail party, equipped with a professional kitchen and accessible throughout the entire Fuori Salone. The venue needed to perfectly reflect the brand's values: artisanal excellence, innovation, and absolute prestige, hosting a bespoke artistic installation and an exclusive Balvenie Bar for memorable tastings.
Our Proposal
Industrial architecture for a legendary whisky
We suggested n architectural gem that perfectly embodies The Balvenie philosophy. This industrial venue with a refined soul represents the ideal balance between artisanal tradition and contemporary vision. Its majestic vaulted ceilings and unique atmosphere create the perfect stage to celebrate a world-class whisky, where every architectural detail resonates with the product's excellence. The versatility of the spaces allows for bespoke installations, whilst the strategic location guarantees maximum visibility during Fuori Salone. Here, the artistic installation and Balvenie Bar integrate naturally into the environment, creating a sensory experience that amplifies the brand's symbolic and collectible value.
Achieved Results
The Balvenie’s immersive and memorable experience
We successfully consolidated The Balvenie's positioning in the absolute luxury and contemporary style segment. The collaboration with internationally celebrated artists during Salone del Mobile strengthened the brand's image as a symbol of artisanal excellence and innovation. The immersive experience created through personalised installations, artistic displays, and the exclusive Balvenie Bar generated a profound emotional connection with guests, transforming every moment into an indelible memory that celebrates the art of distillation.
Services:
Venue scouting
Aims:
Finding a refined venue reflecting the brand's values of innovation and prestige
