Jo Malone's Christmas Event, part of Estée Lauder group.
Christmas Event for Jo Malone with a lunch based on traditional British food and artistic entertainment with an aerial dance show and an acrobatic dance show.
Smart Eventi organised Jo Malone's Christmas Event, it is part of Estée Lauder group, our customer since years.
We paid attention to every single detail, from the research of a suitable location, to the catering and the entertainment by circus artists.
Jo Malone London was born as a perfume and luxury candle brand and in 1999 it became part of Estée Lauder group.
We worked hard to satisfy our customer's request, that was that the event was the same all around the world and we tried to do it in the best possible way.
We chose Fonderia Napoleonica to host the event because it is very peculiar as it is far from the noisy traffic of Milan and it preserves the charm of the ancient past.
We organised a lunch on an imperial table for 20 journalists, followed by artistic entertainments: an aerial dance show and an acrobatic dance show.
The event's topic was Christmas in circus key because it's a London tradition to take children to the circus for Christmas, so all the equipments were connected to this topic, from decors to waiters, who wore a mask to remind of a Carnival circus style.
After that, concerning the evening we organised a cocktail party for fashion and beauty blogger.
The catering was based on traditional English food, that they use to eat for Christmas.
Services:
Christmas Event for Jo Malone with a lunch based on traditional British food and artistic entertainment with an aerial dance show and an acrobatic dance show.
Aims:
- Location scouting.
- Providing catering.
- Organising entertainment with circus artists.
