Mario Dice's Fashion Show
Fashion Show
Customer Request
Our loyal customer Mario Dice, budding designer in the fashion system of Milan, asked us to organize his fashion show to launch the new collection as every year during the fashion week.
Smart Eventi proposal
We begun from a detailed analysis of the topic which inspired the designer to draw the new collection to find a suitable location. The clothes were inspired to Mexico and the main difficulty was to find a space which was related to the mood of the collection.
We therefore proposed our customer an industrial building of ancient stables of the XIX century in Milan, which had wood and structural elements which were perfect to host the fashion show.
We also put some plants, trunks and decors typically Mexican which reminded of it.
Results
The fashion show had a great success mainly thanks to the amazing location which was fundamental to allow the guests to immerse themselves completely into the magical atmosphere created by the wonderful and vivid clothes which were shown on the catwalk.
Services:
Fashion Show
Aims:
Scouting location
