Team building Flashmob for C&A
Team building Flashmob for C&A in Verona
The customer request
Organizing a team building at the company meeting
We organised a team building activity for C&A after the end of the meeting.
Our customer required that this activity was connected to other inner company strategies which, starting from September, included the new company's claim launch, a jingle and a communication campaign that had a strong impact.
The Smart Eventi proposal
A flashmob to give maximum visibility to the brand
We created an amusing activity that gave a great visibility to the brand in the city of Verona, where there were already two shops. For this reason we thought that it was suitable to develop it in the city centre, crossing point for both tourists and citizens.
Verona is renowned to be the city of the music and since we had a jingle from September, we arranged C&A's company jingle again and then we realised some tutorial video. They were made by our music and dance coach and then we showed them to the participants to prepare them to a real flashmob.
We chose one of the most beautiful squares of the world as a location, that is the core of the city life.
Achieved results
Organizing an engaging team building
The event was therefore realised in front of big groups of tourists that stopped by to look at them in a curious and interested way.
Services:
Team building Flashmob for C&A in Verona
Aims:
- Scouting location
- Excellent visibility and brand awareness
- Brand's geolocalisation
- Team spirit
