Conquering a difficult market: a winning sales strategy
Selection of sales force, advice on best sales practices to penetrate market entry barriers, sales staff training, sales force management, reporting results
The client's request
Venturing into a Difficult Market: The Geek Bar Challenge
Geek Bar, a new electronic cigarette brand, has chosen Smart Eventi as its partner for the launch of its new product in Italy. With a strategic focus on Rome, the location of their warehouse and main distributor, the company aims to expand nationally through this collaboration.
Smart Eventi's proposal
Elite Teams, Smart Tactics: The Multi-Phase Plan That Won Rome for Geek Bar
Our winning strategy captivated Geek Bar with a multi-phase approach that combines thorough coverage of the territory and training of elite promoters. Starting in Rome, we embarked on an ambitious project to visit 1,200 tobacconists in the metropolitan area, promoting Geek Bar and collecting pre-orders. Every phase was meticulously managed: from selecting a top-notch sales force, to advising on innovative strategies to overcome the challenges of a competitive market, through to intensive training sessions and constant supervision. Each team member was chosen for their skills and ability to quickly adapt to market needs. All this was supported by detailed reports on the results achieved, ensuring transparency and effectiveness at every stage of the process, allowing for ongoing monitoring and optimisation of strategies.
Achieved Results
A Winning Sales Strategy
The Geek Bar Rome sales team stands out for its diversity, motivation, and proactivity, successfully tackling the challenges of the sector. The results are clear: consistent orders, timelines met, and a brand presence that's constantly growing. Thanks to targeted and innovative training, the sales staff has become one of the company's main assets. Their thorough preparation on products and cutting-edge sales techniques translate into outstanding field performance. Geek Bar Rome can rely on an elite sales force, which significantly contributes to the tangible success and promising prospects of the brand on the market.
Services:
Selection of sales force, advice on best sales practices to penetrate market entry barriers, sales staff training, sales force management, reporting results
Aims:
Helping the customer penetrate a difficult market and managing the training of sales staff and the launch of the sales campaign
