Press day for Samsonite
Press day to launch the new collection by Samsonite.
Customer Request
As every year, our customer Samsonite, asked our support to organize a press day to launch the new collection.
Smart Eventi proposal
In collaboration with the communication agency Pambianco, we organized a press day to launch the new collection of bags and luggage by Samsonite.
We looked for a suitable location to host the event and the choice went on a loft situated in Cadorna area, that thanks to its brightness and uniqueness gave more relevance to the collection exposed.
It is the first and unique space in Milan dedicated to fashion experts and it was born from an elegant apartment where it has been created the ideal environment to supply exclusive services creating new networks and finding new inspirations.
Journalists and bloggers of the field took part at the press day to admire the new collection that was presented during the event.
Results
The guests were really impressed by the peculiarity of the location, born from an elegant apartment, that makes it perfect to organize fashion events.
Services:
Press day to launch the new collection by Samsonite.
Aims:
Scouting location
