Press day for Estée Lauder Jo Malone.
Press day at Terrazza 12 for the presentation of the new fragrance Basil & Neroli of Jo Malone brand.
Estée Lauder relied on us for the organisation of a press day for the presentation of the new fragrance Basil & Neroli of Jo Malone brand.
The event was at Terrazza 12 that is situated in the real heart of Milan and it offers an amazing view on the Duomo.
The journalists were invited to try the new fragrance; the presentation included candles, soap, perfumes for the environment and perfumes, to test them in advance and to write their opinion in their fashion articles.
As it is an English brand, Jo Malone London, the catering was inspired to a typical English brunch, offering a wide variety of cakes and traditional London sandwiches.
Furthermore the location was specifically prepared to revoke the perfume fragrance; in fact they created a setting with basil and orange trees.
They also organised a photo area with a backdrop and a bike, where it was possible to take an instant polaroid; the idea was to remind the advertising that was launched that day.
To conclude this amazing day, the journalists received some free samples to take away, after trying the products.
Services:
Press day at Terrazza 12 for the presentation of the new fragrance Basil & Neroli of Jo Malone brand.
Aims:
- Location scouting.
- Planning logistic.
- Organising catering.
