Promotional Event Va Bene
The custmer request
Find the location for the launch event of young emerging artists and presentation of the new watch OK
Has been a pleasure for Smart Eventi to cooperate with the new brand of trendy watches VA BENE, and Win Art, a cultural association in Milan which has dealt with the set-up proposing the works of young emerging artists.
The Smart Eventi proposal
Strategic location and layout design in total white space
Smart Eventi found the perfect location for the client, an exclusive area in Via Dante in Milan which melts classic and modern with an unexpected harmony.
On walls the set-up needed an alternation of colored plexiglas exhibitors with the model of the watches hanged and the pictorial works. The area hosted some mannequins naked, white, almost ethereal and wrapped in a transparent cellophane with VA BENE watches on their wrists.
Achieved Results
Appreciation for the organization of the event and lots of fun
The evening has been pleased with special delicacies and the dj set…it was impossible not to dance!
Services: Aims:
Present the new collection of watches Va Bene
